MIAMI – July 25, 2025 – Burger King today revealed a sweeping menu update featuring six new beverages and the return of the fan-designed BBQ Brisket Whopper as part of its ongoing effort to modernize and diversify offerings.
🧋 Fresh Drink Lineup Hits U.S. Locations
Burger King has launched four new Iced Coffees with cold foam—in Vanilla, Mocha, Plain, and Black varieties—alongside two fruit-forward refreshers: Strawberry Lemonade and Mango Peach Lemonade. Prices begin at approximately $2.99, with availability at participating U.S. locations nationwide. The move is positioned to attract customers beyond traditional meal times, directly competing with chains like Starbucks and McDonald’s. :contentReference[oaicite:1]{index=1}
🥩 BBQ Brisket Whopper Makes Menu Debut
As part of Burger King’s “Whopper By You” campaign, the BBQ Brisket Whopper, featuring slow-cooked brisket, crispy onions, American cheese, and tangy BBQ sauce, hits menus nationwide this week. The fan-favorite creation joins prior releases like the Steakhouse Bacon Whopper, showcasing the chain’s embrace of user-generated menu innovation. :contentReference[oaicite:2]{index=2}
🏗️ Reimagining the Brand Under “Reclaim the Flame”
These updates are part of Burger King’s broader “Reclaim the Flame” initiative, which includes restaurant remodels, new tech features, and franchise optimization. The company is remodeling 400 locations in 2025 alone and aims to modernize nearly 90% of U.S. restaurants by 2028. :contentReference[oaicite:3]{index=3}
🔍 Strategy and Expectations
- The milkshake and coffee upgrades are designed to boost high-margin beverage sales during off-peak hours.
- The fan-created Whopper reinforces engagement with Burger King’s passionate customer base.
- The broader operational changes are intended to reverse sliding same-store sales and strengthen brand value. :contentReference[oaicite:4]{index=4}
With beverage innovation and fan-fueled menu ideas taking center stage, Burger King is betting on bold changes to drive growth. As the new offerings roll out this summer, performance metrics and franchise rollout speed will show whether the strategy pays off.