NEW YORK – July 26, 2025 – Shares of Snap Inc. (SNAP), the parent company of Snapchat, rose modestly on Friday to $9.77, buoyed by positive analyst sentiment, growing investor confidence in its augmented reality (AR) initiatives, and mixed but notable insider activity.
📈 Analyst Upgrades and Growth Expectations
Analysts at Bernstein raised Snap’s price target from $9 to $10, citing a rebound in the digital ad sector and early signs that Snap’s latest AR initiatives could reinvigorate its monetization strategy. Analysts referenced Snap’s recent partnership with RWS Global, which integrates AR experiences into live events — a growing space for ad engagement.
📊 Stock Performance and Technical Outlook
Snap shares have gained over 7% in the last two weeks. However, the rally comes amid declining trading volume, which may signal a temporary peak or consolidation period. Technically, Snap faces resistance at $9.96 and support near $9.09.
- Open: $9.77
- High: $9.81
- Low: $9.56
- Intraday Volume: 30.5 million
👤 Insider Activity: 27 Sales, 0 Purchases
Data shows that Snap insiders have sold over $23 million in stock during the past 6 months without any reported purchases. Key transactions include:
- CTO Robert Murphy: Sold 2M shares (~$17M)
- CFO Derek Andersen: Sold 421K shares (~$3.8M)
- General Counsel Michael O’Sullivan: Sold 298K shares (~$2.8M)
While this does not necessarily indicate internal concern, the absence of buying suggests limited confidence from top executives at current valuation levels.
🔍 Catalysts to Watch
- Q2 Earnings (Aug 5): Investor focus will shift to ad revenue trends and AR monetization.
- AR Partnerships: Collaborations like RWS Global could drive brand engagement in live events.
- Digital Ad Shifts: Declining TikTok ad budgets could benefit Snap if user metrics hold.
Snap’s modest rise reflects cautious optimism around its innovation pipeline and upcoming earnings. With AR positioned as a core growth driver, the coming quarter may determine whether Snap’s rebound can sustain or stall.